Although SportClips isn’t exactly a NEW franchise opportunity, it’s a fresh take on an often bland category. The typical hair salon franchise aims for the low-cost market without specializing much beyond that. The end result is that many of them end up blending together, having no strong branding or identity.
SportClips is an interesting entry to the hair salon category because they have specifically chosen to cater to men and boys who enjoy a sporty atmosphere. Even though women tend to purchase more expensive salon services, men and boys have to go more frequently to maintain a clean-cut look. By creating an atmosphere that’s more comfortable and inviting to men, they can lock in a large and loyal local customer base.
For investors considering a hair salon franchise, SportClips may be just what a competitive market demands.